Search Engine Optimisation - SEO

What is Search Engine Optimisation - SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

How does SEO benefit me?

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google, AOL (powered by Google) & AskJeeves. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether you are selling, search engines are a primary method of navigation for almost all Internet users.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return..

How can I apply SEO to my online store web site?

Most of the hard work to improve your web sites design has already been done. The addresses of all your products and product categories (URLs) are already SEO compliant.

You only need to enter keywords, keyword descriptions, web page titles via your Control Panel for your products and categories. If you are not technical, don't worry - it is as simple as adding a product name!